Reviewed · SURF LESSONS
Surf with a Service Animal
Maui’s Church the surfing dog is the star here. You meet him and instructor James at Ukumehame Beach Park, spend a little time getting comfortable, then head into the water for a private surf lesson built around your ability. Church rides with you, helping turn a standard lesson into something far more unusual.
I like the one-on-one format, which lets James adjust the coaching to your goals instead of rushing a large class. I also like that the board, water shoes, and rash guard are supplied. The main caution is reliability: one booking resulted in a no-show instructor, so I would confirm the appointment directly before setting aside a precious Maui morning.
Key points to know
- Church surfs beside you: Time with the Staffordshire Terrier is part of the appeal, not a quick photo stop.
- James teaches the lesson: He works with first-timers and experienced surfers, and helps you get standing quickly.
- Ukumehame Beach Park is the base: You meet and finish at 615 HI-30 in Lahaina.
- The tour is private: Only your group participates, so the pace can suit your goals and comfort level.
- Basic gear is included: You receive a surfboard, water shoes, and rash guard, but bring your own swimsuit and towel.
- Allow about 1 hour 45 minutes: The session includes introductions, time with Church, instruction, and surfing.
Meeting Church at Ukumehame Beach Park

The outing begins at Ukumehame Beach Park, at 615 HI-30 in Lahaina. This is both the starting point and the end point, so you do not need to arrange a separate return transfer after the lesson.
The first minutes are relaxed. James introduces himself, talks through your previous experience and goals, and gives you time with Church. That opening matters. If you are nervous about surfing, a friendly dog can take some of the pressure out of the first meeting. If you already surf, it gives you a chance to understand how Church works with people in the water before you try it yourself.
Church is presented as a surfing Staffordshire Terrier, and his Instagram handle is @ChurchSurfs. Checking that account before booking can help you understand the setup, especially if the idea of sharing a board with a dog is new to you.
This is not a standard lesson with a dog added for a few minutes at the end. Church is part of the main activity. The appeal is seeing his enthusiasm for the water and learning how surfing with him affects your balance and confidence.
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From beach briefing to first wave
Once introductions are finished, you and James head into the water. The stated format is designed to get you standing after only a few minutes of practice, though your own result will depend on your balance, fitness, comfort, and the day’s conditions.
I would treat that promise as a helpful goal rather than a guarantee. Some people may stand on the first try. Others may reach a crouch, kneel, or simply learn how to manage the board. One person reported never getting past a crouching position, but still felt encouraged and enjoyed the lesson. That is a good sign for beginners who worry that surfing is all or nothing.
James is the key to making the lesson useful. His job is not only to show you where to place your feet. He also helps you choose a manageable starting point, gives instructions as you practice, and keeps the session focused on progress. The private format means your group does not have to match another party’s pace.
The water time is also where Church adds something different. Surfing with a dog changes your attention. Instead of thinking only about your feet and the wave, you are also aware of Church’s movement and energy. That can make you smile and relax, though it may also add a little complexity if you are still learning the basics.
What makes surfing with Church different

Church is not just a mascot standing on the beach. The activity is built around spending time with him and then having him join you on the water. The strongest appeal is emotional as much as athletic: you get to watch a dog who clearly enjoys surfing while you try to find your own balance.
That makes this a particularly good choice for couples and families looking for a shared story from Maui. Two people can take turns, encourage each other, and enjoy Church’s company between attempts. A daughter described riding waves with Church and then surfing alone, which shows how the lesson can give younger participants a memorable way to build confidence.
For first-timers, Church can make the learning process feel less formal. You may still fall, wobble, or fail to stand, but the session has another source of fun. I like that balance. The activity does not depend entirely on athletic success.
Experienced surfers may get something different from it. You already know the basic mechanics, so the novelty comes from adjusting to a canine partner and seeing how the private instruction works. The lesson is not designed only for people who have never touched a board.
One practical point deserves attention: the description calls Church a service animal, and service animals are allowed on the activity. Do not assume that means every participant should bring a separate animal. The attraction here is Church, who is already part of the experience.
A private lesson at $200 per person

The price is $200 per person. That is a serious amount for a session lasting about 1 hour and 45 minutes, but this is not priced like a large group beach lesson. You are paying for private instruction, the unusual Church component, and included equipment.
The value works best for people who care about the full memory, not only the number of minutes standing on a board. If you want the cheapest way to try surfing in Maui, a larger class may cost less. If you want an ordinary lesson focused only on technique, this may not be the most direct option.
I see stronger value for a couple, family, or small private group that wants a personal activity. The guide can adapt the lesson to your group, and you do not have to wait for a class of strangers. The chance to surf with Church is also difficult to compare with a normal lesson because it is the central novelty.
Equipment helps soften the cost. A surfboard, water shoes, and rash guard are included. You still need to bring a bathing suit and towel, so pack those before leaving your accommodation. The activity does not state that transportation, food, or other personal items are included.
The price also makes the cancellation terms important. You can cancel at least 24 hours before the start time for a full refund. Inside that window, the payment is not refunded and changes are not accepted. Since the activity requires good weather, a cancellation by the operator for poor conditions gives you the choice of another date or a full refund.
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Reading the conditions before you book

Surfing depends on the weather, and this activity can be canceled when conditions are poor. That is sensible for safety, but it means you should avoid placing the session on the one morning that cannot move.
I would book early if the date matters. The experience is often reserved around 55 days ahead, which suggests that demand can be strong even though the activity has a small private format. Early booking also gives you more room to move the appointment if your plans change.
The published rating is 4.8 out of 5, with 94 percent recommending it. That is encouraging, but the full picture includes one serious scheduling failure involving an instructor no-show. I would not ignore that isolated warning simply because most of the feedback is positive. Contact Beach Fresh Maui before the lesson to confirm the meeting time and location, especially if you are coordinating a rental car, wedding plans, or a tight island itinerary.
The meeting point is near public transportation, and most people can participate. The activity also allows service animals. No more detailed accessibility information is provided, so anyone with mobility, balance, or water-related concerns should ask the provider for specifics before booking.
How much surfing will you actually do?

The advertised duration is about 1 hour and 45 minutes. That time includes the introduction, discussion of your goals, time with Church, equipment preparation, instruction, and water practice. It is not 105 uninterrupted minutes of riding waves.
The lesson is intended to get you surfing within a few minutes, but the number of rides will vary. Surf conditions, your group’s size, and your experience all matter. The private setup should help reduce waiting, since James can focus on your group rather than rotate through a crowded class.
The supplied equipment removes some preparation work. Still, arrive ready to change and bring a towel. Since the meeting point and ending point are the same, you can plan the rest of your morning without arranging a one-way ride.
The reviews indicate that James allowed a couple to spend as much time in the water as they wanted within the lesson. I would not read that as unlimited time beyond the scheduled session, but it does suggest a flexible teaching style rather than a rigid checklist.
Who will enjoy this Maui activity most?

This is a strong pick for a first surf lesson with a twist. If you are curious about surfing but worried about looking awkward, Church gives you another reason to laugh when a wave does not go as planned. The private format also helps if you prefer direct coaching.
It suits couples particularly well. One person can learn while the other watches, takes encouragement from the beach, and then joins the activity. The shared goal of standing up, with Church in the middle of it, creates an easy story to remember after the vacation.
Families may like it too, provided each participant can take part in a water activity and the group understands that surfing success is not promised. A child who loves dogs may be more motivated by Church than by a normal lesson. The supplied feedback includes a daughter who repeatedly rode waves with him and continued talking about it afterward.
Experienced surfers can book it for novelty and personal attention. You may not need basic instruction, but James can still help you adjust to this specific style of surfing. I would choose it for the unusual pairing, not because it promises advanced coaching.
This may be a poor match if you dislike dogs, want a long technical surf session, or need a guaranteed appointment with no room for weather changes. It also may not suit a very tight schedule because the activity lasts nearly two hours and begins and ends at the beach park.
Practical tips for a smoother morning

Bring a swimsuit and towel. The rash guard, water shoes, and board are provided, but the bathing suit is not.
Check @ChurchSurfs before you go. The account gives you a visual sense of Church, the board setup, and the kind of interaction you can expect.
Confirm the appointment with Beach Fresh Maui. One no-show is too many when you have built a vacation morning around a private activity. A quick confirmation is sensible, particularly if you booked far in advance.
Keep your expectations flexible. The goal is to learn, try waves, and enjoy the unusual partnership. Standing up is a realistic aim, but not a promise. A successful session can also mean improving your balance, learning how to handle the board, or simply having fun in the water.
Use the cancellation window carefully. A full refund requires cancellation at least 24 hours before the start time. Poor weather is handled differently, with a new date or full refund offered if the operator cancels.
Should you book Surf with a Service Animal?

I would book this if you want a private Maui surf lesson with a strong personal touch and you genuinely like the idea of surfing beside Church. The combination of James’s instruction, supplied equipment, and a dog who loves the water gives the session a character that a regular lesson cannot copy.
At $200 per person, it is best viewed as a special activity rather than a budget surf class. I would also confirm the appointment before you go, since one scheduling failure appears in an otherwise very positive record.
For a first-timer, couple, family, or dog lover, this can be a memorable choice. For advanced surfers seeking serious technical training or anyone needing a fixed, weather-proof schedule, I would consider another option.
FAQ
Where does Surf with a Service Animal meet?
The activity starts at Ukumehame Beach Park, 615 HI-30, Lahaina, HI 96793, USA. It also ends back at the meeting point.
How long does the activity last?
The approximate duration is 1 hour and 45 minutes.
What equipment is included?
A surfboard, water shoes, and rash guard are included. You need to bring your own bathing suit and towel.
Is this a private tour?
Yes. Only your group participates, allowing the lesson to be personalized.
Can beginners join?
Yes. The activity can accommodate total beginners as well as more experienced surfers.
What happens if bad weather cancels the activity?
If poor weather causes a cancellation, you will be offered a different date or a full refund. For personal cancellations, you must cancel at least 24 hours before the start time for a full refund.
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